Izicupi zesikili sezinkokhelo ziyizicupi zokudla ngokusebenzisa izincwadi zokudla nezinkokhelo zokugcina umqondo wokugcina, ziyasebenza kahle kusikili sezinkokhelo, izinkokhelo zokudla, nezinkokhelo ezihlukene ezihlubiwe. Ziyagcina amandla akhe esikhathi sokuhlubiwa, zisiza ekubhesheni kwezicupi zokuzimela, futhi zisebenza ngokushintsha kwezinkokhelo zokuzimela, ziyasebenza kahle kubrandi yezinkokhelo zokudla, izindlu zokuziloba, nokusetyenziswa kwezinhlangano zokudla.