Isiboniso 3: Ukusebenzisa I-Marketing Ngokufanele Nokulawula Izinga Lokuthenga Ngokugcina Isikhumba Esinye
Izicupi zesipho esizimele zokushaya izikhashana zinikeza amasosha isibonelo esingatholakali sokuthuthukisa ubuchwepheshe nokulawula ukuthengiswa kwezinto ezibalulekile. Amathooli amaningi okuthuthukisa ubuchwepheshe ayadinga ukuthengiswa kahle, izikhathi ezihlukene, nezitimba ezihlukene. Ukushaya izicupi kubandlula ukuthengiswa kwezinto zokugcina nokuthumela umyalo ngokulinganayo kwesiqondiso esisidingekile ukusebenza. Lokhu kusho ukuthi ngalinye lezinye izicupi zinokubeka ubuchwepheshe bezinhloso ne-umyalo wokuthumela ngokufanayo. Ungashintsha umyalo ngomhla wokuzalwa, ngokuthuthukisa, noma ngendawo noma ngabantu abayithola. Isibonelo, isithembele somnyaka singathumela izidrinks ezingafika emhlabeni, isithembele sesikhathi sokuqala singakhiqiza ukuthi kuyilapho, futhi umyalo wokuthabatha isibonelo singathumela abantu ukuthi bakhaze ikhowudi yokuthola izinkampani. Lokhu kuhlinzekile ukuthi ubuchwepheshe bakho bukhanyisa ngokuthi bube yisikhathi sokuthengiswa kwezinto. Ngokubhalwa kwezimali, lokhu kusiza ukuthi uthengise ngokuthi uthemba. Ngenkathi ungashaye iziflaya eziningi zokusetshenziswa kanye ezinokungatholakali, ungalwa umyalo kwezicupi abantu bavuma ngazo ngokude. Lokhu kuvuma ukuthi kubaluleke ukuthi umyalo wakho uhlale uhlaziwe. Ungashintsha ukuthi izicupi ziyishintshwe ngokulinganayo kwezindawo zokuthengiswa. Indawo yaseDowntown ingathumela izicombination zokudla kwe-morning, futhi indawo yasecampus ingathumela izindlela zokuthengiswa kwezifundo. Lokhu kusiza ukuthi umyalo wakho uyisibonelo esihlanganisa izinkampani ezinkulu futhi kuvuma ukuthi kubhekwe kwezinkampani ezinkulu. Ngokufanayo, izicupi zesipho esizimele zokushaya izikhashana zinokusiza ukuthi ukuthengiswa kwezinto kwenziwe ngokulinganayo. Ukuthengiswa kwezinye izinyathelo nezikhathi zokuthengiswa kwezinye kusiza ukuthi ukuthengiswa kwezinto kwenziwe ngokulinganayo, kunciphisa ukuthengiswa kwezinto kwezinye futhi ukuthi ukuthengiswa kwezinto kwezinye kungabonakali. Abasenduli baphepha izikhathi zokuthengiswa ezihlukene ezinokufanele izimo zamasosha, kusukela ekuthengiseni kwezinye kuze kuthengiswa kwezinye kwezindawo zokuthengiswa. Lokhu kusiza amasosha amancane ukuthi aqale ngaphandle kokuthengiswa kwezinto ezinkulu futhi amasosha amakhulu akhange ukuthi ukushaya kwezicupi kubonakaliswe ngokulinganayo kwezindawo zokuthengiswa. Ngokusebenza, ukusebenzisa isiqondiso sesicupi esilinganayo kusiza ukuthi ukufundisa abasebenzi kwenziwe ngokulinganayo, ukuthenga kwezinto kwenziwe ngokulinganayo, futhi ukusebenza kwenziwe ngokulinganayo. Izitimba zokuthuthukisa ubuchwepheshe zinokuthola isiqondiso esihlanganisa izinto, futhi izitimba zokuthengiswa zinokuthola isiqondiso esihlanganisa izinto. Ngakho, izicupi zesipho esizimele zokushaya izikhashana zinakha kunezinye izinto zokubonakalisa ubuchwepheshe. Zinakha isiqondiso esihlanganisa izinto zokuthuthukisa ubuchwepheshe, ukuthengiswa kwezinto, nokuthengiswa kwezinto ngokulinganayo. Kusukela kubantu abaqalisa izinqumo abadinga ukubonakalisa ubuchwepheshe ngaphandle kokuthi kubhekwe kwezinto ezinkulu, lokhu kusiza ukuthi kubhekwe kwezinto ezinkulu kwezindawo zokuthengiswa futhi kwezindawo zokuthengiswa.