Ngaphi Izicuphi Zokwenza Ngokwezinye Zokusebenza Ngamaphutha Ihlukaniswe kumakhethe okusebenza ngokushesha
Ukuqonda Kwamandla Okusebenza Ngokushesha, Amathemba Ama-Brand Athi Ayisisekelo
Ukufaka imiklamo yezikhathi zonyaka ezindebeni zepulasitiki ezenziwe ngezifiso kuyasebenza ngoba abantu bahlangana ngokomzwelo lapho bebona okuthile okufike ngesikhathi. Imikhiqizo ehlanganisa imiklamo yezinkomishi namaholidi noma imicimbi ekhethekile yenza izinkumbulo ezihlala njalo kunokuba kube okunye ukuthenga. Cabanga ngezinkomishi ezibomvu zikaKhisimusi ezinamaqhwa eqhwa noma izinkomishi zasekwindla ezinamapomegranati namaqabunga. Lezi zakhiwo zisebenzisa indlela ubuchopho bethu obusabela ngayo kangcono ezintweni ezihambisana nalokho okwenzekayo okwamanje, okwenza lezi zinkomishi zigqame ezingqondweni zabantu kamuva. Ukugcina izihloko ezifanayo kuzo zonke izinto zokumaketha kusiza ekwakheni ukuqashelwa komkhiqizo okuqinile ngenkathi kunikeza amakhasimende lokho akufunayo emikhiqizweni evumelana nomoya wesizini. Olunye ucwaningo lwemakethe lubonisa ukuthi izitolo ezithengisa izinto ezinemifanekiso empeleni ziletha amakhasimende angaphezu kuka-30% ngezikhathi zomnyaka eziphithizelayo, cishe ngoba abantu bazizwa bekhumbula ukubona izimpawu zamaholide ezijwayelekile noma ukuxhumana namasiko ajwayelekile.
Indlela Ukutholakala Okulinganiselwe Okushukumisa Ngayo Ukuhlanganyela Komphakathi Nokuphuthuma
I-psychology yokuntuleka kwezinto yenza izinkomishi zepulasitiki ezenziwe ngezifiso zibe imali yomphakathi phakathi nemikhankaso yesizini. Imiklamo yamaholide edidiwe noma amaqoqo athile emicimbi enza kube nokucabanga okukhethekile okubangela i-FOMO (Ukwesaba Ukuphuthelwa), okuphoqa abathengi ukuba:
- Yabelana ngokuthenga ngokushesha ezinkundleni zokuxhumana ukuze ubonise ukufinyelela
- Beka kuqala ukuthenga ngokushesha kunokuhlehlisa izinqumo
- Ukuqoqa ukuhlukahluka kwesizini njengophawu olubonakalayo lokubamba iqhaza
Imikhankaso esebenzisa lesi simiso ibona izinga lokuzibandakanya eliphakathi kuka-20% no-35%, ngokusho kokuhlaziywa kokumaketha kokuziphatha. Umphumela othi "qoqa ngaphambi kokuba uphelelwe" awugcini nje ngokuthuthukisa ijubane lokuthengisa kodwa futhi uguqula amakhasimende abe yizikhulisi zomkhankaso eziphilayo ngokusebenzisa okuqukethwe okwenziwe umsebenzisi.
Ukwakha Izinkomishi Zepulasitiki Ezenziwe Ngokwezifiso Ezisebenza Kakhulu Ngezikhathi Zonyaka Eziyinhloko
Isu Lokubuka Eliqondene Namaholidi: Umbala, I-Iconography, Nokugqama Kamasiko
Ukusebenzisa amabala abantu abayithandaba ngezindlela zokuchaza izimo zabo futhi amasimboli abayibonakalisa kusukela kwezinhlangano zabo kungase kusiza izicuphi zeminyaka ukubonakala ngokushesha. Ngeminyaka yomhlanu, lezi zicuphi zomkhulu wezinkanyezi zezibomvu nezincwadi zezihlamvu zezigcwele ziyabuyisa emkhathini wokuzalwa kukaKristu kubaningi babantu. Uma isipho saseminyakeni siphuma, izimpahla ziyasebenzisa izicuphi nezihlamvu zezifolo ezenkanyezi ezincane noma eziblu ngenxa yokuthi kuyabonakalisa ukuthuthukiswa kwamadoda. Futhi masibuyise ku-Halloween apho inkanyezi enkulu yombala nombala omnyama uyabuyisa umkhondo wabantu, ikakhulu uma kunezihlamvu zezipumpkin noma izithunywa zezikhumbuzo zezindawo. Ngokulandelayo kwezifundo zokugcina kwezinhlangano zokuhlela kusasa kusukela kusasa, izimpahla zibona ukuthi abantu abaningi abangamashumi amane amashumi amabili abangaphansi kwezinhlangano zokuhlela kusasa uma bavula izicuphi zezinhlangano zokuhlela kusasa. Ngakho-ke, ukufanana nokuthi kutheni kwezinhlangano ngalokho okutheni kwezinhlangano kusukela kwezinhlangano zokuhlela kusasa kuyasebenza kahle kakhulu ukuthuthukisa inombolo yezisalelo.
Ukubalansisa Ukubuyisana Kwesibonelo Nokwenza Izicuphi Zeminyaka
Ukugcina lezo zimpawu ezibalulekile zomkhiqizo zingenamthungo - cabanga ngokuma kwelogo, ukukhetha izinhlamvu, mhlawumbe ngisho nale mascot emnandi - kunengqondo lapho ufaka izitayela zonyaka. Ngokwesibonelo, cabanga ngendawo yokudlela. Bazozigcina izinhlamvu zabo ezibhalwe uphawu lwezimpawu zohwebo ezindebeni zamaholidi ngo-December kodwa bafake amaqhwa eqhotho eduze nendawo enophawu. Ukuze kube nezingxenye ezikhethekile zoSuku Lwezithandani, ama-brand avame ukwenza izinto ezisheshayo njengemifantu enjengenhliziyo kunokuba ashintshe noma yini eyisisekelo ngendlela abukeka ngayo. Iqhinga liwukuthi uhlale ubonakala uma uqala ukubuka kuyilapho usabajabulisa abantu ngalokho okusha ngesizini ngayinye. Ezinye izifundo zibonisa ukuthi lezi zinhlobo zokuguqulwa kwesizini okuhambisana nobunikazi bomkhiqizo obukhona empeleni kubangela ukugcinwa kwememori okungcono ngamaphesenti angu-20 uma kuqhathaniswa nokuguqula ngokuphelele ukubukeka.
Ukusebenzisa Umkhankaso Wokuxhumana: Ukukhiqiza, Isikhathi, Nokusabalalisa
Ukuphrinta Okusheshayo Nokukhetha Okuphansi Kwe-MOQ Ukuze Kusetshenziswe Ngokushesha
Amabhizinisi manje asethole ubuchwepheshe bokunyathelisa obusheshayo obuwavumela ukuba enze izinto zokukhangisa ngezinsuku ezimbalwa kunokuba alinde amasonto. Lokhu kunciphisa isikhathi eside esasikade sisebenza ngaso futhi kwenza kube lula kakhulu ukubheka izitayela zonyaka njengoba zenzeka. Ngokwesibonelo, ukuthatha izinkomishi zepulasitiki ezenziwe ngezifiso kulezi zinsuku, umklamo uyanyatheliswa lapho kudingeka khona ukuze kube namathuba okuthengisa asheshe aphile njengokuthengiswa kwamaholide noma imicimbi yomphakathi ngaphandle kokubambezeleka. Izidingo eziphansi ze-oda elincane nazo zisiza ekunciphiseni izingozi zempahla. Izinkampani zingazama imibono emisha ngamaqoqo amancane angabizi imali eningi kakhulu bese zilungisa izinto ngokwalokho amakhasimende akushoyo ngaphambi kokuba zikhuthaze. Lolu hlobo lokuguquguquka lusho ukuthi imikhankaso yokumaketha iqala ukusebenza lapho abantu beyifuna khona kakhulu, okuguqula isikhathi esihle sibe yinto amabhizinisi ahlela ngayo ngokuhlakanipha.
Imibuzo Evame Ukubuzwa
Kungani izinkomishi zepulasitiki ezenziwe ngezifiso ziphumelela ekumaketheni okuhambisana nezinkathi zonyaka?
Izinkomishi zepulasitiki ezenziwe ngezifiso ziyasebenza ngoba zakha ukuxhumana okungokomzwelo ngemiklamo efike ngesikhathi futhi enesihloko, zithuthukisa ukuqashelwa komkhiqizo futhi zisebenzise izikhathi zamasiko.
Imiklamo edidiyelwe kancane iyithinta kanjani indlela abathengi abaziphatha ngayo?
Imiklamo ye-edition elinganiselwe idala umuzwa wokuncipha nokuvelela, ukushayela ukwabelana nomphakathi, ukuthenga ngokushesha, nokubamba iqhaza emikhankasweni yesizini.
Imaphi amasu asetshenziswayo ekwakhiweni kwezinkomishi eziqondene namaholidi?
Amasu ahlanganisa ukusebenzisa imibala nezimpawu ezihambisana namasiko ezivusa izinkumbulo nemizwa ethile yesizini, okwandisa ukuzibandakanya kwamakhasimende phakathi namaholide.
Ziyini izinzuzo zokulinganisela ukuvumelana komkhiqizo nobuciko besizini?
Ukulinganisela ukuvumelana komkhiqizo nobuciko besizini kuqinisekisa ukuqashelwa kuyilapho kugcina amakhasimende ethokozela imikhiqizo emisha yesizini, okuholela ekugcinweni kwememori okungcono.