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Nakuba ubuhlungu bekhaya kubuyiswe emva kwezinye izinsuku, umthwalo wokugcina okungcono kubazalwane bokuphatha ababili abasemzantsi abafuna ukuthi baphathe ngaphandle kwesizwe, akuyona kuphela ukwenza iprodukthi enobuchule, kodwa kukhona ukwakha isikrini esihlakaniphile, esihlonipheke, nokufanele kuzo zonke izinsuku zokuthengisa ngaphandle kwesizwe. Ukuguqula kwebhizinisi yezinto ezincinci, izibopho zokusebenza, izinkinga zokuhlakanipha kwezinsuku, nezinkinga zokulandela izimiso zokuvikela umhlaba—zonke izinkinga zokungatholakali kuzo zonke izinkambo zokuthengisa ngaphandle kwesizwe ziyakwenzeka ukuthi ibrandi ithole indlela yayo yokuphatha ngaphandle kwesizwe.
Ngaphansi kwalokho, uvimba lwezinkinga zokuthi kungatholakali kubhizinisi—okungukuthi kubhizinisi okuncane kusikrini sokuthengisa—kuyabhekwa kabusha. Ubhizinisi akuyona kuphela ikomponenti yezindleko; kodwa yilokugcina lokugcina ubuhlungu bebrandid, ubuhlungu bekuthumela, nobuhlungu bekuvikela umhlaba.
Ngemva kwezinsuku ezili-18 zokusebenza ngokuzimela nokuzilanda, i-Sowin Group iyabeka "ukuthi kubonakale" njengendawo yokuqonda yayo, futhi iyayithumela ngokuphathelene ngezinye zonke izinqubo kusukela kusuka kufomu yodwa kuze kufomu yokuqedwa.
Amasiko amaningi okuhlinzekileyo akwaziwa ngokushesha kubizikhipha obuphelele, kodwa abafika kungapheli kwi"isikhathi sokuqala" sokufunda ukuthi ubunyana bokugcina kubonakale. Ngokuthi kuyasebenza imithetho jikelela le-EU Deforestation Regulation (EUDR), ubunyana obungabonakali kubonakale kwenziwe yinkululeko eyenkulu yokuthi kubonakale kwezibizo zokusebenza kwezibizo zokuthi ziyasebenza emhlabeni wonke.
Indlela yokuphendula ka-Sowin Group ibonakalile: ukuthi kubonakale kufanele kwenziwe kusukela kufomu yodwa.
I-Sowineco, indawo yokuqondisa ka-Sowin Group, iyasebenza ngokuvamile kubizikhipha obuphelele obuyinhloko. Sibhekisele kusukela kwezindawo zokugcina okuphelele ezenziwa ngokuvamile ngokusebenzisa i-FSC/PEFC, futhi sibeka isistimu esiphathelene ngezinye zonke izinqubo kusukela kubunyana kuze kufomu yokuqedwa. Lokhu akuyi nje inkululeko yokuthenga; kuyi nje indlela yokubhekisa phambili kubonakale kokuthi kubonakale.
Lokhu kusho ukuthi ngokukhetha i-Sowin Group, ungaphepha akunye ngezinkotho kuphela, kodwa kunye ne-"isiphumo sesiqhelo sezingenwe" ukuze usuke kubhekise imithwalo yezindaba zomnotho wasezulwini, ngokuphundula kahle imiphumela yezinkinga zombhalo emhlabeni wokuhlanganisa izinto ezinguqulo.
Amaphroblemi amaningi asebenza ngokuvamile ngeminyaka yokuqala yezinsuku zokuphuma kwamathuba. Nangoba amabrandi ayizwa ukuthi kufanele abeke amathuba okuthengisa, isikhumbuzo sokwenza sabo sifanele sibuyele kusobala njengendawo yokugcina.
Isikhumbuzo sokwenza se-Sowin Group sisebenza eChina, e-Vietnam, ne-Indonesia, nesikhundla esingaphezu kwe-266,000 izimitha ezimbili. Akukho kombhalo wokubalwa kuphela lokhu, kodwa lokhu kuyisikhundla esikhethekile sokuphatha kwezinkotho. Ngokusebenzisa izimashini eziyisigama esingaphezu kwe-600 ezenziwe ngokwezinye futhi isitafu esingaphezu kwe-1,500 abantu abasebenzayo, siyavakasha isikhundla sokwenza esisodwa ngokuphelele kusukela ekuchubeni, ekuprinteni, kuya ekuchubeni kwezinto.
Lokhu kusho ukuthi ngakumbi ukuthi umphakathi wonke wokuproducwa uyaphinda uyaphindelela ukuthi kuboneke amaslot okuproducwa, abasebenzi base-Sowin Group bahlala bangaphindelela ngokuphelele. Umkhosi wethu wokuproducwa emhlabeni wonke uthumelela ukuthi izindawo zokusebenza zizokwenzela ngokumelene, futhi ekhululekile ukuthi amalungu akhululekile kusukela kuqoqo lokuproducwa, isivinini, noma indawo eyodwa, ngakho-ke sibonisa ukuthi imikampani yakho yokumarkhetha iyophuma ngokuphelele ngosikhathi.
Kubomthwana wokuproducwa, amashumi ayisithupha ayishumi namabili kuyisibonelo eside sokuphindelela "kuphindelela."
Kusukela ekuqaleni kwethu ngo-2008 kuya ekwakheni inethiwekhi yokukhiqiza ehlanganisa amazwe amathathu, iSowin Group iye yahamba futhi yathuthuka emjikelezweni eminingi yezimboni. Siyaqonda ngokujulile ukuthi izinto eziningi ezisezingeni eliphezulu ziyofiphala, futhi imiklamo ehlakaniphile kodwa enobuqili ekugcineni iyodalulwa. Lokho isikhathi esikushiya ngemuva "ukuqonda ubuciko" okujulile okungenakusheshiswaisibonelo, ukuthi ungalawula kanjani ngokunembile ukuqina kwephepha ukuze uhlangabezane nezidingo zokubekwa kwemishini yokuthengisa, ukuthi ungayisebenzisa kanjani indawo yokumboza ngendlela efanayo ukuvimbela ukuqina ezindebeni zeziphuzo ezibandayo,
Lokhu kusho ukuthi zonke izinkomishi zetiye lobisi noma iziqukathi zokudla okudliwayo ozitholayo zisekelwa yisixazululo esivuthiwe esicwengisiswe ngezinkulungwane zokuhlolwa nokuvuselelwa ukubonakaliswa ngokomzimba kwe-micro-level kwenani lethu eliyinhloko: "Inqubekela phambili eqhubekayo yekusasa
Ukwenza ukuthi kuzwe lomhlabathi kusho ukuthi kufanele ubheke emazweni aphakathi noma amazwi amaningi okukhona kwezinhlangano zokuphatha. Ukubhalwa kwezinkotho kuyisibonelo sokuthi izinto ziyatholakala kumarket.
Umphakathi waseSowin Group uyaphakathi kwezinye izinsizakwane. Na-ke umthwalo wakho uyisikhwama sesikhwama esizokufika kuma-supermarket e-Europe, isikhwama sesikhwama esizokufika kuma-dining chain eNorth America, noma isikhwama sesikhwama sokufika kuma-street eSoutheast Asia, siyabeka izindlela ezifanele nokuthi zihambisane nezinhlangano zokuphatha zezinkotho zokudlisa (njengoko kufanele ngokwesibonelo se-FDA no-LFGB) nezinhlangano zokuphatha kwezinsizakwane.
Lokhu kusho ukuthi i-Sowin Group yingqayizivele yokuphatha kakhulu ekutholeni izindawo zokuthengisa emhlabathini. Siyabeka izinto eziningi kunezinto kuphela; siyabeka isibonelo sokuthi sikhuluma ngokuphatha kwezinkotho futhi sibeka izirhwebu zokuphatha nezirhwebu zokuphatha zokuthengisa kumarket owathandayo. Lokhu kusiza ukuthi uthole izindawo zokuthengisa ngokuphelele ngaphandle kokuzwa ukuthi kunezinkinga zokuthengisa kwezindawo zokuthengisa zokuphambili.
Ukuthi i-Sowin Group iqinisekile ukuthi iyasebenza ngokuphatha kwe-"full-chain certainty" ngeminyaka eyisishiyagalolwandle yilokho esingasithola kuphela emfundo yayo, kodwa isibonisa indlela efanayo yokusebenza okuyinto ekhona kubantu ababhekene nezinkinga ezifanayo
●Ekuseni kokuhlukanisa kwesikhungo sokuthengiswa, abathengi baza kuthenga okungukho kuphela iprodukthi. Baza kuthenga ubukhulu bekho lokuthumela, ubukhulu bekho lokuthintana ngezinhlelo zokuziphatha, nokuthintana nokugcina izinkinga ezikhiyawayo. Ukuthi kuyakwaziwa ngokuphelele yilokho okukhulu kakhulu.
●Ngokusebenzisa ukuthi kubhalwe ngokuphelele nokuthenga ngokudijithali, ukuthi kubalwe kwezindawo ezahlukene zokuprodukha kubalwe ngokuphelele kwenethiwekhi yezinkampani ezihlukene, okuyoba yindlela yokuthenga ngokuphelele yokuthinta izinkinga zokuthengiswa kwezindawo ezahlukene kwezwe lonke.
●Ukuphatha kahle kwempilo kuyizindlela ezinamandla, eziyisikhwama sokuphatha okunokubhalwa ngazo, kusukela ku-impilo yomthwalo wokuphatha kanye nezinkothi zokuphatha kwezulu, ukuproducwa okuphelele kwezulu, nokudesigna okunakwenzeka ukubuyiselwa emthwaleni, kungakhathaliseki yokuqasha kwezomnotho.
Kwesikhathi sokuphatha kahle kwempilo kwezinkothi, i-Sowin Group iyabulawa kakhulu ukuthi inkqubo enkulu yokuqasha kuyikuvumela konke okufanele kuzibonakalisa izibizo zezibizo zasezweni lonke kubantu abayisebenzisa, ngokusebenza kahle nokubaluleka kokuthi kuzobonakala ngokuphelele.
Siyabulawa kule ndlela, sikhuluma phambili ngaphandle kokuchitha.