Kusetyenziswa kwi-supermarkets, i-store yezinto ezimnandi, izinkampani zemithwalo ezenziweyo, ukhuseleko lwabantu oluthulaswa lomkhumbi, njll.
Yenzelwe imithwalo ezenziweyo, inkimbinkimbi kanye nokwenzeka kwesithelo esinamandla ekukhuphuka kwayo kuyekisa isono ngendlela efana nebhrendi yakho eyayekile.